Negativity In Marketing Campaigns

Negativity In Marketing Campaigns

Marketing is peculiar. For years we were taught to make the most of the marketing market by building up positive language, focusing on positive emotions in clients and avoiding negativity. That trend is however in the past, as more and more people are growing tired of all the positivity everywhere. This is why as a successful marketing company we have decided to share with you some of the reasons why we think negativity is essential. If you want to learn how to use negativity to your advantage and how to use negativity in your marketing campaigns, you have come to the right place! In this article, you will read all you need to know about negativity in marketing campaigns and why we think they are essential if not crucial for your future SEO success!

How To Increase Your Influence

SEO InfluenceIncreasing your SEO influence is easily done with positive words. However, little is still known about how negative keywords can help advertisers achieve success. If you want to increase your influence, you need to follow modern trends in SEO marketing and advertising. In order to keep in touch with the latest trends, it is highly recommended that you start increasing your influence through social media and other ways in which marketing success can come to you. Increasing your influence will not just affect your business in a positive way, it will also bring you the success that you are looking for.

SEO In Marketing Is Important

SEO is really important in marketing, but it is not the only thing that you can do for your marketing success. It is also important to remember, that the key is content. Many people in marketing and in SEO are somewhat afraid of using negative marketing, because they believe it will negatively reflect on their marketing campaigns. In fact, the truth could not be more different. Investing in marketing is essential, but even negative marketing, the one that has shock-value, can positively affect your marketing campaign.

Positive Language Has Become Boring

This is also because positive language has become too boring. Too many positive adjectives used in a marketing campaign and in SEO can even put off some of your followers and your audience. The key is to attract attention, and with language that has shock-value, adds even to negativity, you can achieve that easily. What is also important to note is that with so much positive language surrounding us, we are prone to spot the different approaches and they get our attention more often. This is why if you start using negative language, you might just see positive changes.

Shock To Gain Publicity


Shock gains publicity. This is because we are hard-wired to look for danger in order to be able to avoid it. Using this trick in marketing and in SEO can come in more than handy so that you can promote your business or your company. The shock that attracts attention might successfully be used so that you can make profit out of it.

Bombastic Posts And Headlines Gain Most Publicity

Just think of it this way – negative headlines gain our attention. Negativity therefore gains more publicity. The sea of positive, affirmative language, cannot just become boring at one point, but our brains learn how to ignore it completely. When it comes to the negative language used in campaigns, it is often what attracts our attention because we want to make sure that we will not pass the opportunity to react to danger. This is very good to know if you are about to jump to SEO waters.

About the Author Joshua Roy

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